We have added some suggestions below to help you optimise your fundraising pages.
These changes can be implemented across your Profile page, Appeal and Event pages and Personal and team fundraising pages
Click below to jump to:
Setting up your page
Adding an engaging banner image
Editing the ‘About’ section & page posts
Supporting your fundraisers
Customising the donation journey
Integrating your page clearly with your website/social accounts
Adding tracking to your event to monitor traffic
Setting up your page
Add a fundraising target
Pin your fundraising page to the top of your profile page
Make sure your page is on brand with colours, images and text content
Adding an engaging banner image
Upload an image with the correct dimensions
Logo - The logo is currently displayed at a max of 120x120px.
Anything in between 120x120px and 250x250px should work well.Banner image - Minimum 435px wide by 200px high
Supported formats: JPEG, JPG, PNG.
Add sponsor logos to the banner with an image editing tool such as Canva or Photoshop
Draw attention to the ‘Fundraise for us’ and ‘Donate’ buttons with vibrant colours
Note: the charity logo sits above the banner image on the top left side
Editing the ‘About’ section & page posts
Add contact information for your charity
Add hyperlinks to resources about your charity or event
Add links to your charity website and social media platforms
Add images through an image hosting site
Embed YouTube videos
Add regular posts and updates once the event is live
More information here
Supporting your fundraisers
Incentivise your supporters e.g. send medals to your top fundraisers
Encourage participants to share on social media
Share links to our support centre’s sections for Fundraisers & Donors
Send regular emails to increase engagement
Encourage team participation and competition
Encourage fundraisers to Connect to Strava on personal fundraising pages
Customising the donation journey
Customise the marketing permissions statement
Customise the donation checkout & add tangible descriptions about what the funds will support
Add a thank you message to the donation receipt
Add custom fields to capture more information about your supporters
Integrating your page clearly with your website/social accounts
Post the URL on social media
Embed the page URL in a button on your website