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About the partnership

Who is Enthuse?

Founded in 2012, Enthuse is a fundraising, donations and events registration technology provider that has helped thousands of charities raise millions of pounds.

Charities can customise Enthuse’s solution under their own brand, and be in control of their own data. This allows charities to build and nurture a loyal supporter base, raise more funds and ultimately have more impact.

Why has Enthuse been selected?

Enthuse has been appointed as the official online fundraising platform for London Marathon Events (LME) following an extensive consultation process with all the major online fundraising platform providers after the closure of Virgin Money Giving last year.

LME was looking for a new fundraising partner that would provide the best possible service for charities, participants and their donors. Enthuse offers an innovative fundraising platform and a transparent charging model that puts the charity’s brand first and helps them maximise their fundraising.

LME was impressed with the Enthuse management team’s commitment to using technology to improve user experience. Through our innovative approach to transforming digital fundraising the partnership will help LME and its partner charities to raise millions more for good causes.

What are the benefits of using Enthuse?

Fundraising pages will be fully branded with the logo and colours of the charity that the participant has chosen to support.

Enthuse also puts the charity in control of its communications and data. The partnership means charities will have full access to real-time fundraising and donations data and insights and analytics for their supporters participating in any of the portfolio of events run by LME via a centralised account for all events.

For participants, the fundraising page creation will feel seamless and like part of the registration process, with no need to create a separate account.

Do we have to use Enthuse for all events run by London Marathon Events/is it mandatory?

Fundraisers can choose to fundraise with alternative fundraising platforms if they wish, and it is not mandatory to use the official online fundraising partner.

Enthuse is the official online fundraising partner for each of LME’s events. When participants register for an event via an LME website, a fundraising page will be created for them on the official fundraising platform, powered by Enthuse. This is a frictionless and easy user journey – all without the need to create an account – which means participants can start fundraising for your cause sooner and raise more.

In the case of the TCS London Marathon – Enthuse is the official online fundraising partner for the event. Ballot entrants can choose any charity from the Enthuse charity database to fundraise for. This means charities that register with Enthuse will benefit from additional funds from participants who want to raise money for good causes, but who don’t have a charity place.

If a charity wishes to be removed from the Enthuse database they can be, but they could lose out on general and ballot entry participants across all of LME’s events and would have no online presence on any of the official fundraising platforms powered by Enthuse.

Is Enthuse experienced in fundraising for mass challenge events?

Enthuse is proud to have powered thousands of events for thousands of good causes since 2012. Enthuse has also processed more than 3.5 million registrations for over 20,000 events and helped raise millions for charity.

Market positioning

How does Enthuse differ from Virgin Money Giving?

Enthuse is proud to take the baton from Virgin Money Giving and, like others, appreciates what it brought to the sector.

Enthuse is a B2B platform, which means we put charities first – quite literally with an individual charity’s brand and logo at the forefront of official LME fundraising pages. We believe this is a better experience for supporters than offered by consumer platforms and means the fundraising pages that participants share with family, friends and peers create a network brand awareness effect for each charity.

Enthuse also puts charities in control of their own data and marketing communications, and never emails supporters with details of competing fundraising campaigns. It also commits to never resell a charity’s data.

Enthuse and LME have also decided to use the tipping model by default to put supporters in control of how much they contribute. Historically Virgin Money Giving offered Donor Fee Cover.

How can we convince our fundraisers to use Enthuse instead of setting up on other fundraising platforms?

When participants register for an event via an LME website or event registration platform, a fundraising page will be created for them on the official fundraising platform, powered by Enthuse. This is a frictionless and easy user journey – all without the need to create an account – which means they can start fundraising sooner and raise more.

It’s a process that’s been proven to maximise fundraising, where 99 per cent of participants go on to use the fundraising page they’ve been provided with. This makes the process faster and less onerous for participants.

In addition to this, Enthuse makes a wealth of additional features available to users. They can share updates, photos and videos with their supporters or even live-stream on their fundraising page.

Registration and support

Do charities have to register with Enthuse if they haven’t partnered with them before?

Charities that haven’t partnered with us before need to complete the onboarding process in order to receive funds raised for their causes, as well as benefit from branded fundraising pages and real-time data. There is no subscription charge for the platform for charities that hold places in LME events.

The Enthuse registration process is very simple and can be completed here in the "Book your onboarding session with an Enthusiast" section. The Enthuse team is always happy to help with onboarding.

What’s the registration process for charities that have partnered with Enthuse in the past?

Charities that have worked with us before will be able to access funds raised by participants. Please do get in touch with our team if you want a refresher on the platform.

What’s the registration process for charities that work with Enthuse now?

Charities that currently use our platform will be able to access funds raised by participants. Please do get in touch with our team if you have any questions.

Who do charities contact if they need support with Enthuse’s fundraising pages?

Please use the chat function on to talk to someone in real-time or email

Can fundraisers contact Enthuse directly or will they contact the charity for support?

If fundraisers have a technical issue with their fundraising page then the charity of the fundraiser can visit and use the chat function to talk to someone in real-time or email

Who will communicate with supporters and when in the process can they expect communication?

The charity owns the relationship with supporters and donors based on its customisable marketing opt-in statement. Enthuse is a B2B brand that puts charities first, so it never emails supporters with details of competing fundraising campaigns. Enthuse may send system/transactional emails such as donation receipts.

Will my charity need to provide specific branding for pages set-up?

Enthuse will configure the branding initially based on the charity’s website and details will be shared in due course on how charities can request amends.

My charity has an arrangement with another online giving provider and therefore doesn’t want to be registered with Enthuse?

It is the choice of the charity if they wish to be registered to receive funds from the official fundraising platform powered by Enthuse. It is not a requirement, however the charity may miss out on funds raised by individuals who have chosen to fundraise via this method. In particular, charities who request removal will not be shown to fundraisers who are successful in the Ride London and London Marathon ballots, or general entries for LME’s other events.

The Enthuse support team will be able to help if a charity wishes to be removed from the platform. Please contact

Will my charity be featured on the Enthuse platform for the upcoming RideLondon and TCS London Marathon ballot announcements?

All London Marathon Events partner charities with places in any LME events will be featured on the official fundraising platform for RideLondon for the ballot results announcements in February. This will be expanded to include all charities registered with Enthuse in time for the London Marathon ballot results.

Fees and payments

Is there a subscription fee for using Enthuse for TCS London Marathon fundraising?

No, there is no subscription fee.

Does Enthuse use tipping or donor cover fee?

LME and Enthuse are using tipping as default.

For each £10 raised by our supporters, how much will our charity receive?

Enthuse charges 1.9 per cent plus 20p per transaction to cover the cost of the card fee. There is a small additional fee for processing Gift Aid on behalf of the charity. This is five per cent of the Gift Aid value only.

How long will it take for the donations to reach the charity after the fundraising event?

Payments are made on a monthly basis on the 20th of the month (or the nearest working day). There is also the option to upgrade to Stripe for free to receive faster payouts on a seven-day rolling basis. Please speak to the Enthuse team to get this set up through a verification process.

Will Gift Aid be an option during fundraising?

Yes, supporters can register for Gift Aid when they donate.


Can participants fundraise for multiple charities with Enthuse?

Participants can fundraise for one charity per fundraising page.

What will happen to deferred places? Ie will participants whose place has been rolled over be able to transfer their fundraising from Virgin Money Giving/another platform onto Enthuse?

Enthuse has created a functionality that supports this. Fundraisers can represent the funds raised on their fundraising totaliser by using an offline donation capability.

What do we tell our fundraisers who are looking to set up a fundraising page?

That they can very simply do this on the LME site by using Enthuse, the official LME online fundraising platform.

How can fundraisers use Enthuse fundraising pages to raise more for charities?

Fundraisers can take some simple steps, many of which are prompted by email reminders on the Enthuse fundraising wizard.

  1. Upload a profile picture to raise 10 times more

  2. Set a fundraising target and make a donation to the page to get the fundraising started

  3. Quickly and easily upload your previous fundraising amount if you have a deferred ballot place and have already raised funds using the offline donation feature

  4. Customise the story section to explain why you are taking part and raising money for the cause

  5. Share the page on social media, email and Whatsapp and ask others to do the same

  6. Upload photos, videos and live stream to encourage interaction

  7. Enthuse puts the charity’s brand first, meaning more donors will remember the cause and go on to donate in the future. You don’t have to lift a finger; Enthuse does this for you

What do I do if the fundraiser can’t find my charity?

There will be the option for the fundraiser to ask Enthuse to add a charity to its database within the registration process. This request will go to the Enthuse team who will contact the charity in order to have them added for the fundraiser.

What happens with funds raised if the event is cancelled?

The fundraising total will roll over until the next scheduled/postponed event.

What if my participant has created a page on Enthuse before completing their entry – will they be asked to create another fundraising page?

If a user with the same email address has an existing fundraising page on the official event platform, they will be asked if they wish to create a new page or simply link their existing one. This is a new feature due to be available by the end of March, before the charity place entries open. Charities should therefore feel confident that they can ask their charity place participants to start fundraising on the official fundraising platform right away if they wish.

My fundraisers start fundraising before they are registered on the London Marathon console. How can I direct them to set up a fundraising page on Enthuse before they complete their registration on the official entry console?

Charities will be given a direct link to their profile page on each official event fundraising platform, which will have a call to action where supporters can set up a fundraising page. We should be able to share the latter very soon.

Reports and insight

What types of reports are available?

Charities will have full access to real-time fundraising and donations data, insights and analytics for their supporters participating in any of the portfolio of events run by London Marathon Events via a centralised account.

Can I contact fundraisers and donors about other events?

Yes, if they have opted into your custom marketing consent statement that gives permission to do this.

Fundraiser FAQs

Does Gift Aid count towards my fundraising target?

Yes, Gift Aid ensures that your donation will go even further by adding 25 per cent on top of every donation and counts towards your fundraising target.

What is match funding?

Match funding is the ability to secure additional donations from a fundraiser’s workplace, grant maker or philanthropist. Fundraisers can double the amount they raise from their own fundraising efforts when using this capability, which will display the availability of match funding to donors via the fundraising page.

Match funding can currently be set up by Enthuse on behalf of an individual charity.

Donations to your page

How can I see who’s donated to my page?

Simply view your fundraising page. Keep in mind some people may donate anonymously. You’ll also receive an email every time someone makes a donation to your page.

How do I thank my supporters?

You can post messages of thanks on your fundraising page.

I have finished my fundraising, will closing my page transfer the money to the charity/charities I’m supporting?

Yes, payments will be made securely to charities.

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