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Thanking your donors

When you receive donations, you'll now get an email letting you know about it, so you can post a thank you to your donors.

Emma Smith avatar
Written by Emma Smith
Updated over 6 months ago

This article is for Fundraisers on the Enthuse Platform

When you receive donations to your fundraising page, you'll now get an email letting you know about it, so you can post a thank you to your donors. This not only lets you celebrate your successes and encourages further support for your great cause! 🙌

It’s now easier to say thank you!

  • Enjoy a mobile-first experience for seamless thanking on the go.

  • Thank your donors in just 3 clicks - that's over 50% fewer clicks!

  • Charity or event branding adds a personal touch to the emails.

  • Click on the email link within 24 hours and you'll be automatically logged in to say thanks

  • Thank-you messages are now displayed on fundraising page updates.

Since launch our data shows this new experience has increased the number of thank you messages sent by over 80% 😍


How does it work?

You have had a donation email

Every fundraiser receives a notification upon receiving a donation. When a donation is made to your page, you'll receive an email notification, as shown below:

The charity name will appear in the subject line of the email: You've had a donation to your page supporting {charityName}. And the charity logo or event logo will show as the header image (instead of the raised hands example above). If your charity does not yet have a logo uploaded on Enthuse then the raised hands image will show as above. Additionally, the header image will feature the logo of the charity or event.

If one of your donors chooses to be anonymous, to hide their name or amount from the public, then the following additional text appears above the "Thank donor" call to action:

Anonymous

The donor has chosen to be anonymous to everyone.

Hide name

As the donor chose to hide their details from the public, they appear on your page as “Anonymous”. You may want to bear this in mind when thanking them.

Hide amount

The donor has chosen to hide their donation amount from the public, so you will only see their name and message on your page.

For donors who wish to be anonymous, their name will be shown as "Anonymous" in the email notification along with the text "The donor has chosen to be anonymous to everyone." above the call to action.

Here is an example of a donor who has asked to by anonymous:

Example email notification for a fundraiser when they have received a donation from an anonymous donor

Note: We are unable to share details of anonymous donors under General Data Protection Regulation (GDPR).


Fundraiser clicks through to thank donor

When you as a fundraiser clicks on the email, you will be taken to a landing page where you can add a thank you message:


Thank you message posted to a fundraising page

The thank you message will now show in the recent donations section of your fundraising page along with the donation amount, Gift Aid and message sent by the donor:


Thank you message posted to the fundraising page updates

Your thank you message will now show in the fundraising updates section of your fundraising page along with the donation amount, and message sent by the donor:

Fundraisers who thank their donors typically achieve more than 20% higher page value compared to those that don't 😱

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Donor notification of your thank you message

Donors will be notified by email that they have received a thank you message. The email contains the thank you message and a link for the donor to go back to your fundraising page to share it.

Note: Even anonymous donors will receive this email.

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