About the partnership

Who is Enthuse?

Founded in 2012, Enthuse is a fundraising, donations and events registration technology provider that has helped thousands of charities raise millions of pounds.

Charities can customise Enthuse’s solution under their own brand, and be in control of their own data. This allows charities to build and nurture a loyal supporter base, raise more funds and ultimately have more impact.

Why has Enthuse been selected?

Enthuse has been appointed as the official online fundraising platform for AJ Bell Great Run’s national series of events.

AJ Bell Great Run was looking for a fundraising partner that would provide the best possible service for charities, participants and their donors. Enthuse offers an innovative fundraising platform and a transparent charging model that puts the charity’s brand first and helps them maximise their fundraising.

AJ Bell Great Run thinks the Enthuse partnership will allow charities and participants to take their fundraising to the next level, as Enthuse is transforming digital fundraising for charities.

What are the benefits of using Enthuse?

Fundraising pages can be fully branded with the logo and colours of the charity that the participant has chosen to support.

Enthuse also puts the charity in control of its communications and data. The partnership means charities will have full access to real-time fundraising and donations data and insights and analytics for their supporters participating in any of AJ Bell Great Run’s national series of events.

For participants, fundraising page creation will be integrated with the event registration process, making it easy to set up fundraising pages and start raising money right away.

Is Enthuse experienced in fundraising for mass challenge events?

Enthuse is proud to have powered thousands of events for thousands of good causes since 2012. Enthuse has also processed more than 3.5 million registrations for over 20,000 events and helped raise millions for charity. Enthuse is also the official fundraising partner for London Marathon Events.

Is it mandatory to use Enthuse for all AJ Bell Great Run events?

Fundraisers can choose to fundraise with alternative fundraising platforms if they wish, and it is not mandatory to use the official online fundraising partner.

Enthuse is the official online fundraising partner for each of AJ Bell Great Run’s events. Fundraising page creation will be integrated with the event registration process, making it easy for participants to set up fundraising pages and start raising money for your cause right away.

Ballot entrants for AJ Bell Great Run events can choose any charity from the Enthuse charity database to fundraise for. This means charities that register with Enthuse will benefit from additional funds from participants who want to raise money for good causes, but who don’t have a charity place.

If a charity wishes to be removed from the Enthuse database they can be, but they could lose out on general and ballot entry participants across all of AJ Bell Great Run’s events and would have no online presence on any of the official fundraising platforms powered by Enthuse.

Market positioning

How does Enthuse differ from other fundraising platforms?

Enthuse is a B2B platform, which means we put charities first – quite literally with an individual charity’s brand and logo at the forefront of official AJ Bell Great Run fundraising pages. We believe this is a better experience for supporters than offered by consumer platforms and means the fundraising pages that participants share with family, friends and peers create a network brand awareness effect for each charity.

Enthuse also puts charities in control of their own data and marketing communications, and never emails supporters with details of competing fundraising campaigns. It also commits to never resell a charity’s data.

How can we convince our fundraisers to use Enthuse instead of setting up on other fundraising platforms?

Enthuse is the official online fundraising partner for each of AJ Bell Great Run’s events. Fundraising page creation will be integrated with the event registration process, making it easy for participants to set up fundraising pages and start raising money for your cause right away.

It’s a process that’s been proven to maximise fundraising, where 99 per cent of participants go on to use the fundraising page they’ve been provided with. This makes the process faster and less onerous for participants.

In addition to this, Enthuse makes a wealth of additional features available to users. They can share updates, photos and videos with their supporters or even live-stream on their fundraising page.

Registration and support

Do charities have to register with Enthuse if they haven’t partnered with them before?

Charities that haven’t partnered with us before need to complete the onboarding process in order to receive funds raised for their causes, as well as benefit from branded fundraising pages and real-time data. There is no subscription charge for the platform for charities that hold places in AJ Bell Great Run events.

The Enthuse registration process is very simple and can be completed by filling out the form below. The Enthuse team is always happy to help with onboarding.

What’s the registration process for charities that have partnered with Enthuse in the past?

Charities that have worked with us before will be able to access funds raised by participants. Please do get in touch with our team if you want a refresher on the platform or have lost access to your Enthuse account.

What’s the registration process for charities that work with Enthuse now?

Charities that currently use our platform will be able to access funds raised by participants and view data related to AJ Bell Great Run events within your existing Enthuse account. Please do get in touch with our team if you have any questions.

Who do charities contact if they need support with Enthuse’s fundraising pages?

Please use the chat function on Enthuse.com to talk to someone in real-time or email support@enthuse.com

Can fundraisers contact Enthuse directly or will they contact the charity for support?

If fundraisers have a technical issue with their fundraising page then the charity of the fundraiser can visit Enthuse.com and use the chat function to talk to someone in real-time or email support@enthuse.com

Who will communicate with supporters and when in the process can they expect communication?

The charity owns the relationship with supporters and donors based on its customisable marketing opt-in statement. Enthuse is a B2B brand that puts charities first, so it never emails supporters with details of competing fundraising campaigns. Enthuse may send system/transactional emails such as donation receipts.

Will my charity need to provide specific branding for pages set-up?

Enthuse will configure the branding initially based on the charity’s website and details will be shared in due course on how charities can request amends.

My charity has an arrangement with another online giving provider and therefore doesn’t want to be registered with Enthuse?

It is the choice of the charity if they wish to be registered to receive funds from the official fundraising platform powered by Enthuse. It is not a requirement, however the charity could lose out on general and ballot entry participants across all of AJ Bell Great Run’s events and would have no online presence on any of the official fundraising platforms powered by Enthuse.

The Enthuse support team will be able to help if a charity wishes to be removed from the platform. Please contact onboarding@enthuse.com

Will my charity be featured on the Enthuse platform for the upcoming AJ Bell Great North Run ballot announcement?

All AJ Bell Great Run partner charities will be featured on the official fundraising platform later this month, alongside all other charities registered with Enthuse before February 25th 2022.

Fees and payments

Is there a subscription fee for using Enthuse for AJ Bell Great Run fundraising?

No, there is no subscription fee.

Does Enthuse use tipping or donor cover fee?

AJ Bell Great Run and Enthuse are using tipping as default.

For each £50 donated, how much will our charity receive?

For every £50 donated with Gift Aid, you will receive £60.73, i.e., 121.5% of the donated amount.

For every £50 donated without Gift Aid, the charity will receive £48.85 (97.7% of the donation).

How long will it take for the donations to reach the charity after the fundraising event?

Payments are made on a monthly basis on the 20th of the month (or the nearest working day).

Will Gift Aid be an option during fundraising?

Yes, supporters can register for Gift Aid when they donate.

Fundraising

Can participants fundraise for multiple charities with Enthuse?

Participants can fundraise for one charity per fundraising page.

What do we tell our fundraisers who are looking to set up a fundraising page?

That they can very simply do this on the AJ Bell Great Run site by using Enthuse, the official AJ Bell Great Run online fundraising platform. From Feb 25th 2022, charity place participants will also be automatically offered a fundraising page when they register for the event via one of GRC’s event registration platforms.

How can fundraisers use Enthuse fundraising pages to raise more for charities?

Fundraisers can take some simple steps, many of which are prompted by email reminders on the Enthuse fundraising wizard.

  1. Upload a profile picture to raise 10 times more

  2. Set a fundraising target and make a donation to the page to get the fundraising started

  3. Customise the story section to explain why you are taking part and raising money for the cause

  4. Share the page on social media, email and Whatsapp and ask others to do the same

  5. Upload photos, videos and live stream to encourage interaction

  6. Enthuse puts the charity’s brand first, meaning more donors will remember the cause and go on to donate in the future. You don’t have to lift a finger; Enthuse does this for you

What do I do if the fundraiser can’t find my charity?

There will be the option for the fundraiser to ask Enthuse to add a charity to its database within the registration process. This request will go to the Enthuse team who will contact the charity in order to have them added for the fundraiser.

What happens with funds raised if the event is cancelled?

The fundraising total will roll over until the next scheduled/postponed event.

My fundraisers have started fundraising before they are registered with the AJ Bell Great Run. How can I direct them to set up a fundraising page on Enthuse before they complete their registration on the official entry console?

Charities will be given a direct link to their profile page on each official event fundraising platform, which will have a call to action where supporters can set up a fundraising page. We should be able to share the latter very soon.

From Feb 25th 2022, charity place participants will also be automatically offered a fundraising page when they register for the event via one of AJ Bell Great Run’s event registration platforms.

Reports and insight

What types of reports are available?

Charities will have full access to real-time fundraising and donations data, insights and analytics for their supporters participating in any of the AJ Bell Great Run’s national series of events via a centralised account.

Can I contact fundraisers and donors about other events?

Yes, if they have opted into your custom marketing consent statement that gives permission to do this.

Fundraiser FAQs

Does Gift Aid count towards my fundraising target?

Yes, Gift Aid ensures that your donation will go even further by adding 25 per cent on top of every donation and counts towards your fundraising target.

I’m taking part with somebody else, can we have a joint fundraising page?

Yes, you can set up team fundraising pages and connect your individual fundraising page to an existing team.

What is match funding?

Match funding is the ability to secure additional donations from a fundraiser’s workplace, grant maker or philanthropist. Fundraisers can double the amount they raise from their own fundraising efforts when using this capability, which will display the availability of match funding to donors via the fundraising page.

Match funding can currently be set up by Enthuse on behalf of an individual charity.

Donations to your page

How can I see who’s donated to my page?

Simply view your fundraising page. Keep in mind some people may donate anonymously. You’ll also receive an email every time someone makes a donation to your page.

How do I thank my supporters?

You can post messages of thanks on your fundraising page.

I have finished my fundraising, will closing my page transfer the money to the charity/charities I’m supporting?

Payments will be made securely to your charity each month based on the new donations received in the previous month. You do not need to close your page for this to happen, it will automatically be paid.


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