The following video is a step-by-step guide on how to add a single or multiple discount and promotional codes to an event, including free entry, percentage-off, new price and money-off.
Event organisers can create a discount code unique to their business or event from multiple locations (for example, a promotional code from a newspaper, Facebook or Twitter), control how long the promotion will run for and how many times the discount code can be used.
Benefits of using discount codes:
Gives customers a sense of urgency/offer running for a limited time only
Gives customers the incentive to sign up to an event for less money
Excellent promotion method - can result in increased event registrations and spending